Unsurprisingly, patients and physicians are increasingly turning to social media to find information, make connections and communicate.
But instead of running towards the discussion, pharma veers away for fear of compliance and adverse event reporting. This dichotomy cannot continue – social media must be embraced as a central part of any strategy, whether the goal is condition awareness, brand perception or event to accelerate time to diagnosis.
Fortunately, the framework for how to do this successfully already exists. That’s why eyeforpharma brought together experts from Celgene, Roche and LiveWorld for a free, 60 minute webinar on December 12th.
After this webinar you’ll be able to:
- Create positive connections with patients while protecting your brand
- Structure your social plan to amplify marketing for both HCP & patients
- Influence customer behaviour and boost adherence with social media advertising
- Handle compliance and adverse event reporting with ease
*If you can’t make the live stream , sign up anyway and you’ll automatically get sent the recording*
Thanks to Joshua Bramwell Head, EMEA from eyeforpharma (part of Reuters Events) for sharing this with us. If you would like more information, please contact him at firstname.lastname@example.org.