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Jorge Herrera

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Transformed sales and marketing organizations in Emerging Markets (Asia, Africa, Middle East & Latin America) to accelerate growth (3%-7%) by implementing a Pharmaceutical Customer Experience Management model (First of its kind in Pharma). -2017-Set Up the largest Pharmaceutical Content Marketing platform for Pfizer Latin America. Expanding by 10x HCP engagement through digital channels. -2015-Led Carnival Corporation's guest data architecture strategy to support the new personalized experience . -2014-Accountable of first Digital Marketing Global Platforms for Pfizer in North America, APAC and Europe (Leading development and Channel Management teams) -2012-Independent entrepreneur who established digital start-ups; designed and launched products including the first global social medical platform (2007); the first temporary messaging platform (2009) and the first Pay Per Engage Social Media Network (2014)Expanded Yahoo!’s Latin America Search and Mobility business across Brazil, Argentina and Mexico becoming the fastest growing business in the region. -2007-Co-Founder of one of the first Digital Agencies in Latin America -1995-

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