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2019 Authors

Preparing for take-off: a ticket to first class MCM planning

by Jan Keuppens “Omnichannel strategist / head of Marketing” @ Across health You wouldn’t attempt to fly a plane without first understanding all the controls and...

Five Essential Skills for Pharma’s Future Leaders

By Steve Figman, Syntegrity The recent eyeforpharma ‘19 conference in Philadelphia showcased an impressive array of speakers, with presentations and roundtable discussions from thought leaders...

Why Too Many Clinical Trials Fail

By Julien Moussalli Market Expansion Lead at IQVIA (LinkedIn: https://www.linkedin.com/in/julien-moussalli-80010349/) A makeover of the $65 billion clinical trials market (1) is well overdue. According to...

A Pharmaceutical Launch Opportunity:​ Science, Art or Alchemy?

A publisher friend recently suggested I write down what I knew about launching pharmaceutical brands, to help new marketers who may have been handed...

Change Medical Reps Status from ‘Unwelcomed’​ to ‘Most Welcome’​

Just a decade ago, the job of a pharma sales rep was much desired among pharma professionals. DTC advertising did most of the heavy...

Improving The Communication Between Drug Reps and Doctors

What does it mean to be a drug rep / medical representative? What is this magical profession about, that forces all managers, executives and...

Addition by Subtraction

Addition by Subtraction? Sounds paradoxical? Unbelievable? Consider what Lao Tzu, the great Chinese philosopher said 2,500 years ago. Here is the essence of what he said: To attain knowledge, add things everyday. To attain wisdom, subtract things everyday. Profit comes from what is there, and usefulness comes from what is not there.

Is there a way of safeguarding the supply of medicines in the case of a ‘no deal’ Brexit?

By Dr. Jonathan Trethowan, Vice President Regulatory and Scientific Policy at PharmaLex Every month, there are 45 million patient packs of medicines transported from the...

Gene Editing in the UK Parliament

Published on November 22, 2018 Pic: From right to left: Ms Nunzia Florio (External Affairs Manager at BIVDA); Lord Warner (Crossbench, Minister of Health from 2005 to 2007); yours truly;...

Corporate Career Management – A Right Now Perspective

It would be great to be one of those people who knew, from an early age, exactly what they wanted to be when they...

The Ethical Data Dilemma

As a globally minded business person, if you haven’t gained exposure to the numerous new laws and regulations emphasizing the rights of people to...

Teva Turns the Corner

After a tumultuous year of ups and downs, Teva Pharmaceuticals seems to be slowly turning the corner. The Israel based company saw a significant downturn...

Recent Featured Articles

Critical challenges that Physicians are facing during the Pandemic

In September 2019, Fine Research a consultancy firm specialized in Healthcare Online and Qual data collection in LatAm, began an unprecedented study in the...

Working with, Advocating for, and Empowering Patients

A version of this article was previously published on Pharmaphorum. In recent years, there has been a clear shift in Pharma when it comes to...

Medical Affairs and Stakeholder Engagement in an Evolving Healthcare Scenario

Due to unprecedented challenging situation and the current pandemic time, stakeholders needs are changing and these uncertain times are accelerating approaches already existing within...

“Fake News” and Credibility in Medical Publishing

A version of this article was previously published on Pharmaphorum. Doubtlessly, one of the defining phrases of the 2010s is “fake news.” We hear it...

Top 10 Most Important Advisor Questions

Today, I would like to share the top 10 most important advisor questions that every brand team should keep in mind when designing virtual advisory board...