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Donald Gonsalves

Change Medical Reps Status from ‘Unwelcomed’​ to ‘Most Welcome’​

Just a decade ago, the job of a pharma sales rep was much desired among pharma professionals. DTC advertising did most of the heavy...

Improving The Communication Between Drug Reps and Doctors

What does it mean to be a drug rep / medical representative? What is this magical profession about, that forces all managers, executives and...

The Only One Thing That Works When A Brand Flops

The Only One Thing That Works When A Brand Flops Published on October 14, 2017 As a kid I could never get my kite to take flight,...

Why We Resist Change When We Need It Most

If you do not change your direction, you may end up where you are going. - Lao Tzu Many business leaders reject change and often...

The History of the Modern Pharmaceutical Industry

The industry as we understand it today, has its origins in the second half of the 19th century. Whilst the scientific revolution of the 17th century had spread ideas of rationalism and experimentation, and the industrial revolution had transformed the production of goods in the late 18th century. The industry that married the two concepts for the benefit of human health was a comparatively late development.

Sales vs Business Development (The BIG Difference)

Almost daily, I run into the misconception that the function of sales and business development are interchangeable, from a few co-workers to many industry...

It’s Time To Kill The Medical Representative and Accept A Better Marketing Model

Pharmaceutical detailing is a 1:1 marketing technique used by almost all pharmaceutical companies to educate a physician about their products in hopes that the physician will...

Surviving Pharma Marketing Challenges in the 2020

For many years, pharmaceutical companies decided what their products were worth, and priced them accordingly. The industry has traditionally relied on aggressive marketing to...

Recent Featured Articles

Critical challenges that Physicians are facing during the Pandemic

In September 2019, Fine Research a consultancy firm specialized in Healthcare Online and Qual data collection in LatAm, began an unprecedented study in the...

Working with, Advocating for, and Empowering Patients

A version of this article was previously published on Pharmaphorum. In recent years, there has been a clear shift in Pharma when it comes to...

Medical Affairs and Stakeholder Engagement in an Evolving Healthcare Scenario

Due to unprecedented challenging situation and the current pandemic time, stakeholders needs are changing and these uncertain times are accelerating approaches already existing within...

“Fake News” and Credibility in Medical Publishing

A version of this article was previously published on Pharmaphorum. Doubtlessly, one of the defining phrases of the 2010s is “fake news.” We hear it...

Top 10 Most Important Advisor Questions

Today, I would like to share the top 10 most important advisor questions that every brand team should keep in mind when designing virtual advisory board...