The largest community of pharma leaders

Fred Geyer

Five Debilitating Myths of Digital Pharma Marketing

Five Debilitating Myths of Digital Pharma Marketing Pragmatic, informed digital marketing makes measurable gains in adoption and adherence. By Fred Geyer, Senior Partner at Prophet Digital pharma...

It’s Time to Rethink Drug and Device Launch

Marketers Must Respond to How Physicians Are Reshaping the Product Launch Landscape  A fundamental shift in how physicians learn about and evaluate new drugs...

How AI Will Transform Life Sciences Marketing

Big data and artificial intelligence continues to transform the healthcare industry. Learn how life sciences marketing should prepare for opportunities and implications.

Is Pharma Ready for Healthcare Consumerism?

A groundbreaking study among top executives of hospital systems, payers and life science companies in the U.S., Europe and Asia has revealed a pending...

LIVING BRANDS STIRRING UP PHARMA

Pharma brand and experience management is in the midst of a radical shift to take advantage of a rapidly digitizing healthcare ecosystem. Pharma brands have unique opportunity to become living asset for physicians, patients and employees. Those brands that embrace this opportunity will win, and will stand out for their relevance.

Pharma Brands Are Finally on Brink of Digital Transformation

SECURE BIG DATA WILL UNLEASH AGILE PHARMA BRAND MANAGEMENT A profound shift to rapid, iterative, data-driven brand management is about to take place in...

Recent Featured Articles

Critical challenges that Physicians are facing during the Pandemic

In September 2019, Fine Research a consultancy firm specialized in Healthcare Online and Qual data collection in LatAm, began an unprecedented study in the...

Working with, Advocating for, and Empowering Patients

A version of this article was previously published on Pharmaphorum. In recent years, there has been a clear shift in Pharma when it comes to...

Medical Affairs and Stakeholder Engagement in an Evolving Healthcare Scenario

Due to unprecedented challenging situation and the current pandemic time, stakeholders needs are changing and these uncertain times are accelerating approaches already existing within...

“Fake News” and Credibility in Medical Publishing

A version of this article was previously published on Pharmaphorum. Doubtlessly, one of the defining phrases of the 2010s is “fake news.” We hear it...

Top 10 Most Important Advisor Questions

Today, I would like to share the top 10 most important advisor questions that every brand team should keep in mind when designing virtual advisory board...