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Adrian Alvarez

War games/competitive simulations overall framework

Besides the introduction we did, there was no unifying framework, so far we had seeing different models in an isolated way. Putting every framework...

Tactical war games/competitive simulations to gain share

Tactical war games are generally used for strengthening detailing in product launches and to develop successful counter-messages to competitors that are gaining share. Definitions and...

Predicting competitive interactions with strategic war games/competitive simulations

War games or competitive simulations, as some companies label them, are extremely useful in estimating, not only what the competitor will do, but also...

Framework for strategic interactions in product launches

Pharmaceutical companies live and die by their pipelines. Then, product launch excellence is key in the pharmaceutical business, as most of a new molecule’s...

Need to predict the competitive behavior in the pharmaceutical market

Pharmaceutical companies, in general, tend to neglect the role of competition in strategic analysis, in spite of being in markets where competition plays a...

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