PHARMA INFLUENCERS | NEWSLETTERS | WEBINARS

Donald Gonsalves

Change Medical Reps Status from ‘Unwelcomed’​ to ‘Most Welcome’​

Just a decade ago, the job of a pharma sales rep was much desired among pharma professionals. DTC advertising did most of the heavy...

Improving The Communication Between Drug Reps and Doctors

What does it mean to be a drug rep / medical representative? What is this magical profession about, that forces all managers, executives and...

The Only One Thing That Works When A Brand Flops

The Only One Thing That Works When A Brand Flops Published on October 14, 2017 As a kid I could never get my kite to take flight,...

Why We Resist Change When We Need It Most

If you do not change your direction, you may end up where you are going. - Lao Tzu Many business leaders reject change and often...

The History of the Modern Pharmaceutical Industry

The industry as we understand it today, has its origins in the second half of the 19th century. Whilst the scientific revolution of the 17th century had spread ideas of rationalism and experimentation, and the industrial revolution had transformed the production of goods in the late 18th century. The industry that married the two concepts for the benefit of human health was a comparatively late development.

Sales vs Business Development (The BIG Difference)

Almost daily, I run into the misconception that the function of sales and business development are interchangeable, from a few co-workers to many industry...

It’s Time To Kill The Medical Representative and Accept A Better Marketing Model

Pharmaceutical detailing is a 1:1 marketing technique used by almost all pharmaceutical companies to educate a physician about their products in hopes that the physician will...

Surviving Pharma Marketing Challenges in the 2020

For many years, pharmaceutical companies decided what their products were worth, and priced them accordingly. The industry has traditionally relied on aggressive marketing to...

Recent Featured Articles

A Q&A Session with SpendEdge’s Thought Leader on the Current Pharmaceutical Industry Against the Backdrop of the Corona Virus Epidemic

LONDON--(BUSINESS WIRE)--SpendEdge, a leading procurement intelligence firm, has recently announced the completion of its latest Q&A article on the rising complexities and the ways...

Vifor Pharma acquires Priority Review Voucher

ST GALLEN, Switzerland--(BUSINESS WIRE)--Regulatory News: Vifor Pharma today announced that it has agreed to purchase a US Food and Drug Administration (FDA) priority review voucher...

Life Science Workforce Pipeline Sustainability Among Topics To Be Discussed at the MichBio BioTalent Summit

ANN ARBOR, Mich.--(BUSINESS WIRE)--MichBio, the Michigan Bioscience Industry Association, will hold a BioTalent Summit on March 16th focused on bringing together bio-industry stakeholders to...

Sensorion Receives Ethics Committee Approval to Include New Military Sites in SENS-401 Phase 2 study

MONTPELLIER, France--(BUSINESS WIRE)--Regulatory News: Sensorion (FR0012596468 – ALSEN) a pioneering clinical-stage biotech company which specializes in the development of novel therapies to restore, treat and...

Newron Expands Global Rett Syndrome Burden of Illness Survey Outreach to Europe and Australia

MILAN & MORRISTOWN, N.J.--(BUSINESS WIRE)--Newron Pharmaceuticals S.p.A. (“Newron”) (SIX: NWRN, XETRA: NP5), a biopharmaceutical company focused on the development of novel therapies for patients...