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Fred Geyer

Five Debilitating Myths of Digital Pharma Marketing

Five Debilitating Myths of Digital Pharma Marketing Pragmatic, informed digital marketing makes measurable gains in adoption and adherence. By Fred Geyer, Senior Partner at Prophet Digital pharma...

It’s Time to Rethink Drug and Device Launch

Marketers Must Respond to How Physicians Are Reshaping the Product Launch Landscape  A fundamental shift in how physicians learn about and evaluate new drugs...

How AI Will Transform Life Sciences Marketing

Big data and artificial intelligence continues to transform the healthcare industry. Learn how life sciences marketing should prepare for opportunities and implications.

Is Pharma Ready for Healthcare Consumerism?

A groundbreaking study among top executives of hospital systems, payers and life science companies in the U.S., Europe and Asia has revealed a pending...

LIVING BRANDS STIRRING UP PHARMA

Pharma brand and experience management is in the midst of a radical shift to take advantage of a rapidly digitizing healthcare ecosystem. Pharma brands have unique opportunity to become living asset for physicians, patients and employees. Those brands that embrace this opportunity will win, and will stand out for their relevance.

Pharma Brands Are Finally on Brink of Digital Transformation

SECURE BIG DATA WILL UNLEASH AGILE PHARMA BRAND MANAGEMENT A profound shift to rapid, iterative, data-driven brand management is about to take place in...

Recent Featured Articles

A Q&A Session with SpendEdge’s Thought Leader on the Current Pharmaceutical Industry Against the Backdrop of the Corona Virus Epidemic

LONDON--(BUSINESS WIRE)--SpendEdge, a leading procurement intelligence firm, has recently announced the completion of its latest Q&A article on the rising complexities and the ways...

Vifor Pharma acquires Priority Review Voucher

ST GALLEN, Switzerland--(BUSINESS WIRE)--Regulatory News: Vifor Pharma today announced that it has agreed to purchase a US Food and Drug Administration (FDA) priority review voucher...

Life Science Workforce Pipeline Sustainability Among Topics To Be Discussed at the MichBio BioTalent Summit

ANN ARBOR, Mich.--(BUSINESS WIRE)--MichBio, the Michigan Bioscience Industry Association, will hold a BioTalent Summit on March 16th focused on bringing together bio-industry stakeholders to...

Sensorion Receives Ethics Committee Approval to Include New Military Sites in SENS-401 Phase 2 study

MONTPELLIER, France--(BUSINESS WIRE)--Regulatory News: Sensorion (FR0012596468 – ALSEN) a pioneering clinical-stage biotech company which specializes in the development of novel therapies to restore, treat and...

Newron Expands Global Rett Syndrome Burden of Illness Survey Outreach to Europe and Australia

MILAN & MORRISTOWN, N.J.--(BUSINESS WIRE)--Newron Pharmaceuticals S.p.A. (“Newron”) (SIX: NWRN, XETRA: NP5), a biopharmaceutical company focused on the development of novel therapies for patients...