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A version of this article was previously published on Pharmaphorum. In recent years, there has been a clear shift in Pharma when it comes to how it interacts with patients. “Patient centricity” used to be pretty much just a buzzword, but it is becoming more and more ingrained into daily operations across functions. That said, this concept is still in...

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Natalie Yeadon


Impetus Digital
Co-Owner/Managing Director