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A version of this article was previously published on Pharmaphorum. In recent years, there has been a clear shift in Pharma when it comes to how it interacts with patients. “Patient centricity” used to be pretty much just a buzzword, but it is becoming more and more ingrained into daily operations across functions. That said, this concept is still in the early stages. Perhaps past its infancy and now navigating through those awkward teenage years before having established a clear...

Natalie Yeadon

Writer

Impetus Digital
Co-Owner/Managing Director
Natalie worked in the pharmaceutical industry for over 18 years in a variety of sales, marketing, and early brand commercialization management roles. Currently, she is the Co-owner and Managing Director of Impetus Digital where she dedicates her time to helping life science companies create sustained and authentic relationships with their key customers through Impetus’ cutting-edge online collaboration platform, the Impetus InSite Platform®.

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