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digital marketing

The “HOW” of digital pharma

With global CEO’s turning their eyes astutely to growth, profits and digital transformation, the pressure to deliver digital pharma is more pressing now than...

Mapping the Future of Digital Pharma – part 1

As of late, there have been numerous articles, studies, papers and opinions circulating on the future of pharmaceutical operations as it relates to digital....

Digital’s BIG short

Marketing’s bubble is about to pop and just like the housing and financial crash of 2008, nobody’s paying attention.   In 2008, the U.S. financial and...

LIVING BRANDS STIRRING UP PHARMA

Pharma brand and experience management is in the midst of a radical shift to take advantage of a rapidly digitizing healthcare ecosystem. Pharma brands have unique opportunity to become living asset for physicians, patients and employees. Those brands that embrace this opportunity will win, and will stand out for their relevance.

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