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Pharma Going Digital – Is Digital Health the Future?

Digital Health: An Imperative Tool for Pharma The role of digital tools, such as mobile devices/apps, wearables, virtual assistants, and artificial intelligence (AI), in healthcare...

Mapping the Future of Digital Pharma – part 2

 Part 2: Mapping the future of digital pharma: Goals of digital in pharma. Quickly recapping section #1, two key points: Pharma must change (and embrace...

Digital’s BIG short

Marketing’s bubble is about to pop and just like the housing and financial crash of 2008, nobody’s paying attention.   In 2008, the U.S. financial and...

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