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The “HOW” of digital pharma

With global CEO’s turning their eyes astutely to growth, profits and digital transformation, the pressure to deliver digital pharma is more pressing now than...

Mapping the Future of Digital Pharma – part 2

 Part 2: Mapping the future of digital pharma: Goals of digital in pharma. Quickly recapping section #1, two key points: Pharma must change (and embrace...

Mapping the Future of Digital Pharma – part 1

As of late, there have been numerous articles, studies, papers and opinions circulating on the future of pharmaceutical operations as it relates to digital....

Digital’s BIG short

Marketing’s bubble is about to pop and just like the housing and financial crash of 2008, nobody’s paying attention.   In 2008, the U.S. financial and...

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